In order to help Mountain Bites,an energy and healthy snack bar for athletes and adventurers to create a brand which is heavily focused on an active lifestyle with a great passion for adventure and nature,Shift got the new solution of it.Combining an earth inspired color palette with a series of illustrations that highlight athletes and activities such as hiking, climbing, mountain biking and downhill helped to create unique style and stroke of the images seeks to provide an approachable, friendly and fun take on these activities, to create a dynamic yet relaxed feel.